Libraries offer free ride: Levy http://bit.ly/pN0n0D
It's not a free ride, it is a way to introduce pepole to new places. If the winners take their family to the venue they might learn something and enjoy it too. They may well go back and pay.
I have friends to have won theses kinds of tickets and they enjoyed it and have home back. It is a kind of advertising.
It is a case of city venues working together, that is a very good thing.
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